Moving on next to the tactical strategy.

The tactical approach is based on the intelligence gathered in the first three months, and is a direct ROI approach where you can measure the success of campaign.

Essentially, because we have learnt why customers are mostly likely to abandon, we can set up an ‘automated response’ module to respond to potential customer’s abandonment reasons. As an example, here are some tactical responses that have been effective in helping to ‘re-commerce’ customers on other sites:

1. If a customer has left the store with items in the shopping cart, you could invite the customer to enter their email address and send a link to the shopping cart. The customer then has only to click the embedded link and reconnect with the store, which gives you a chance to increase conversions.

2. Let’s say one of your customers abandoned the site because the product was not in stock. Here you provide an ‘electronic rain check’.

3. Many visitors come to just browse the e-commerce store. A latest newsletter with your product offerings and promotions would keep the channel open to reconnect to your e-commerce store.

4. After a visitor has abandoned without shopping, you could offer real-time discount promotions to encourage shopping process completion.

In summary, if an e-commerce site can tap into those important abandoning customers, a powerful reconnect and re-commerce strategy can be developed to get customers back and increase conversions.

Listening to customers, learning from them, and then leading them back to your site is an effective and smart way to maximize the potential of existing internet property and increase ROI on online e-commerce investments.

 

Now THAT IS Re-Commerce™.


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Meet the following challenges:
>>	Convert browsers to buyers. Increase sales conversions.
>>	Track the reasons of abandonment and improve.
>>	Re-Connect : Re-Engage with your shoppers who abandoned.
>>	Recover sales by responding to shopping abandonment with permission based email loop back.
>>	Consumer driven improvements.