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In the 1st 3 months you have
developed a 'customer intelligence pod' of abandonment
reasons and conversion strategies provided by your
customers.
This kind of insights project can provide rich
intelligence that will help you develop
‘customer-centric’ e-commerce strategies. For example,
in one recent case, visitors were leaving without
shopping because the shipping cost was too high.
However, the site had already been redesigned, based on
behavioral data, to make the shopping cart and checkout
process more smooth, but, of course, to no avail. Only
3% of visitors said the cart was difficult to use.
Our experts will analyze the intelligence with your
ecommerce team and pinpoint the areas within the
shopping experience that need to be improved. The
learning's will highlight bottlenecks to the shopping
process. For example..
1) Price is to high (Business Rule Problem)
2) Size not available (Merchandizing Problem)
3) Shipping Delivery To Long (Business Rule Problem)
4) Product Not In Stock (Merchandizing Problem)
5) Just Browsing
etc etc
Note - Behavioral tracking will not be able to highlight
these abandonment reasons.
Your ecommerce team will have
access to your own Re-Commerce™ reporting technology
will provide real time reports highlighting the
insights.
A glimpse of one of the many
reports generated real time 24/7/365...
Shopping Cart
Abandonment Reasons
Level 2 - Abandoned
with items in shopping cart
{Filter
1-All} {Filter 2-All}
{From-9/9/2004 To-10/11/2004} |
Price of product was too high
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(15.9%)
|
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The product was not in stock
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(21.4%)
|
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Too much information was required of me
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(7.9%) |
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Checkout process took too long
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(13.3%)
|
|
Return policy was unacceptable
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(0.3%)
|
|
Shipping costs are too expensive
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(25.2%)
|
|
Security concerns
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(2.0%) |
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Wanted another payment option
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(8.3%) |
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Had technical problems
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(1.4%) |
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The shopping cart was difficult to use
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(3.0%) |
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I was just comparison shopping or browsing
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(18.8%)
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The delivery time takes too long
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(6.4%) |
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Saving items to purchase another time
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(3.4%) |
|
Changed mind
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(1.4%) |
|
Other
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(11.6%) |
Abandonment Radar (Shopping
Cart Abandonment)
1to1 CRM
Connect Toolbar (Real Time Stream) |
What could
store.com have done in order to make you
purchase online today?
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Next Lead........
Now THAT IS Re-Commerce™.
Read more by clicking the links below... |
