Now that you
have listened and learnt from your consumers, it is time
to lead...
At this stage our experts and your ecommerce team
will develop a
Re-Commerce™ Matrix which will highlight strategies for
each cube.
For example...
|
Re-Commerce™ Matrix |
|
Product interested
to purchase |
Abandonment Reasons |
|
Price is too high |
Not in stock |
Just Browsing |
|
Laptop |
Offer instant rebate |
Offer rain check and to send email
reminder when in stock |
n/a |
|
Plasma TV |
Offer instant rebate |
Offer rain check and to send email
reminder when in stock |
Collect email address and send email
relating to information for Plasma TV. |
|
MP3 Player |
n/a |
n/a |
n/a |
The tactical strategy developed
for each cube within the matrix depends on the
scalability of business rules, ecommerce store
technical aspects and ecommerce store functionality.
Now THAT IS Re-Commerce™.
Read more by clicking the links below...
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